Google Double Click Ad Exchange
Posted on November 6, 2009
After much anticipation, Google finally bought Double Click for $3.1 billion (USD), the task now for Google is to try and get some return on their investment – that is a big task. The Official Google Company Blog recently announced the launch of the Double Click Ad Exchange – a real-time marketplace to buy and sell display advertising.
It is hoped that Double Click will coexist nicely with Adwords and Adsense, and reach their lofty height too no doubt. Double Click,Google anticipates, will create a more open environment for everyone. The environment we are talking about comprises of sellers, buyers, Google Adwords Advertisers, and Google Adscense publishers.
Google's Structure Of Double Click Link Exchange
Tags: Search Engine Marketing
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