Tips For Increasing Your Conversions
Posted on November 6, 2009
- Call To Action – Make your landing page count and tell your visitors what you want them to do. “Fill out this form to win”, “subscribe now and receive 5% off your first order”. Making these actions firm, without being overpowering, can have a dramatic impact on sales
- Easy To The Eye Content – Interesting, logical & easy to read content is a must. Make content easy to scan with the eye, this is vital for today fast paced world
- Reduces Choices – Your landing page must be SIMPLE and limit options, one would be best. Your visitors to a landing page want to “seal the deal”, after all that is what they searched for – do not prevent them from doing this
- Simple – Make your landing page as simple and uncomplicated as possible, forget the “bells and whistles”
- Form Length – Keep your forms to a bare minimum
- Talk the Junior School Talk – make content as simple as possible, so a year 5 student would understand it
- Evoke Trust – Professional images, correct spelling, out of date or broken links all add to the trust of a potential customer of user
Tags: Search Engine Marketing
