Understanding the Different Types of Keywords

Within the realms of search engine optimisation, keywords and often referred to as ‘keyword phrases’, and essentially means that combination of words a user types into a search engine to find things. Keyword phrases can also be a combination of two or three words like ‘organic skin care’, or ‘organic skin care Sydney’ – it is the localised adding of a town/city name that Local SEO Advice specialises in.

The trick to a winning SEO campaign, with a sales focus, is to ascertain the highest searched transactional, keyword phrases, as these important words will produce the highest number of sales. Transactional keywords are words used to complete a purchase like ‘Avent Baby Bottles’.

It also worth understanding other types of keywords and they are as follows:

• Navigational – keywords used to find a specific web page (e.g someone searching for ‘Smiggle’ should show just that)
• Informational – keywords used to find information on a topic (e.g a search for ‘baby bottles’ should list a Wikipedia entry)

Generally speaking informational keywords have higher search volumes, but normally the person searching these types of things is motivated to research and not purchase, therefore, the conversion rate for these types of keywords is lower. Informational words like ‘baby bottles’ are usually best targeted to informational websites like blogs and forums.

Navigational keywords must seldom be the focus of any SEO campaign, unless you are a retailer of many brands and want to target these brands.