Local SEO, or localised search engine optimisation is a method of marketing that is mostly overlooked by businesses in Australia, for reasons that are rather unknown – other than businesses simply do not even know it exists.

So, here are a few reasons why it is extremely important to optimise your business website for local search engine optimisation (SEO):

1. Very cost effective, with a high ROI
2. High conversion rate as buyers are looking for you and are very motivated to spend
3. Dominating your local market means greater brand awareness and eventually more sales
4. Local SEO is extremely relevant
5. Local SEO will give you a huge edge over your local competitors