The SEO world is buzzing about the potential of Google Buzz. There isn’t really anything fancy about it, imagine a mix of Twitter and FriendFeed. The biggest point of difference between Google Buzz and other social networking platforms is that Google Buzz is integrated into your Gmail account – this is very handy indeed.

What is most important to us though is Google Buzz and the effectiveness of SEO, the most facinating aspects are:

1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

The possible opportunities for SEO and local SEO are as follows:

1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank
2. People may read your tweets, news posts and thereby directly o to your website
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords

I believe Google Buzz has a huge and vast opportunity that may be exploited by search engine optimizers, if you are clever enough. So buzz your way around on Google Buzz.