Black Hat search engine optimisation is usually means and defines some tricks your SEO consultant or yourself may do to speed up your rankings in what is considered an unethical manner.

Black Hat search engine optimisation (SEO) techniques usually comprise of a mix of the following:

• The website and its content generates a feeling of a poor experience within the searcher
• The website is designed in such a way as to attempt to trick spiders and search engines, which means it usually looks very poor to the eye too

• breaks search engine rules and regulations
• Duplicated content on many WebPages

Black Hat SEO Techniques To Avoid

• Stuff keywords into content: Stuffing huge lists of keywords and nothing else onto your site will get you penalised eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
• Invisible or coloured content: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO is extremely tempting; after all, these tricks actually do work, but for normally just a short period of time. Black Hat SEO techniques do end up getting sites higher search rankings; that is, until these same sites get banned from Google and other search engines for using bad practices. Use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

An Black Hat SEO Techniques In Practice

To see a Black Hat SEO technique used by an uninformed business click here. You will see the search term ‘The skin all over your face and body needs some tender loving care to survive winter. Sensitivities, eczema’. This same piece of information has been duplicated on 250 or so blogs, obviously owned by the SEO company – most of which have a Google Page Rank of at least 1 and as high as 3. I can’t see how this type of SEO will benefit the business long term.

It would be great to hear anyone’s thoughts on this issue.