For the novices out there experimenting with Adwords and looking to reinforce their presence in their local area, Adwords now has some pretty tricky little things you can do to both boost your local search potential and to give searchers a better idea about what you sell. Further, this can now all be linked in with your Google Maps account. Follow these steps:

• If you have not got, you MUST create a Google Places Listing for your local area
• Start an Adwords account
• When doing your first campaign pay particular attention to the field name “Ad Extensions”, this section is vital for effective local SEO