Mobile applications are the next step in the evolution of e-business. Use some handy tricks and policies you need to exercise, to get maximum benefit out of your mobile app & keep existing users engaged.

Here are 4 Mobile App SEO tips to get started optimising your apps:

1. Feature your brand prominently in the app name
2. Link to your app profile page from your home page or site footer
3. Include your brand name in the link text that points at app download pages
4. Provide a QR link to download the app from your desktop site landing page