If you have a niche service or product, catering to someone who may be searching locally, then local SEO is right for you.

There are many benefits to local SEO, they include such things as reduced competition. The reason for reduced competition is that you are only competing with regional people within that market, therefore you should rank higher for relavant keywords to that region – for example “Dentist in Epping”.

Other benefits of local search engine optimisation:

• Cost effective as the time required to optimise is far less and focussed more around content
• Far greater conversion rate
• Much quicker results – sometimes over night