Obstacles For Local Websites
Common Obstacles For Local Websites
Most new businesses that take their brand new, ‘bells and whistles’ website, online for the first time and have huge expectations on the new venture bringing hundreds or even thousands of new vistors which will, in turn, drive up sales – the reality of this is that it will not happen unless you have a million dollar advertising budget.
The major reason why your new ecommerce website receives very little traffic (hits) is that none of the major search engines, especially Google, even know your new website exists. Unfortunately, may new fandangle websites are designed with an emphasis on looks rather than good localised content and structure – that is they are ‘good from far, but far from good’. These types of websites are mostly designed by graphic designers who often know little of search engine optimisation (SEO), let alone local SEO.
Promoting your business locally requires a completely different set of creative marketing skills that many designers and business owners do not understand or have time to learn about.
People who are searching and researching businesses are digging deeper to find local businesses to their area, or the area they are seeking out. A really effective search engine optimisation and marketing strategy should target localised, keyword searches, that will ultimately drive well qualified visitors to either your website or your physical store. This type of web traffic, being the most qualified, is the most desirable you could have as they know what they want, and if you rank well locally, know where to find it.
Knowing how to optimise you website and Google Map business listing requires an understanding of buyer and more important searcher behaviour. Armed with these tools we will be able to structure your online campaign so that you will be able to be found.
