Local SEO and Google Maps Optimisation for Small and Local Businesses – why the need?

There is a fast growing trend both with Google and the way people search the web, especially your potential customers, whether they are searching for plumbers, solicitors, florists or any other business. An example of this is if you search “Townsville Florist”, in the results page you will see a list of usually ten results, it is our job to get you listed here in the Google Map results and to list you highly in the regular organic results using local search engine optimisation (SEO).

As the nature of online searches evolves users and search engines are becoming far more sophisticated with how they find their local services and how the results are displayed. The real problem facing businesses in local areas is the generally their websites are 4 pages deep in Google organic search results, while larger national companies see, to dominate the best broader termed searches. Localised search engine optimisation and marketing requires a much more specialised and unique approach.