Tag Archive | "Search Engine Marketing"

Search Engine Marketing 101

January 10, 2012 Comments Off

Nofollow links don’t add to your SEO but in last December, Google and bing confirmed that tweeted links are in fact a signal for a search engine’s organic and news rankings.
Building a stronger reach with high quality followers will help boost your tweets’ rankings.
Try to have a small set of keywords and use them throughout [...]

Content Links From Your Website

November 1, 2011 Comments Off

Google is on a constant move and doing every possible update the keep their SERP’s clean and free of spam. They have framed out where the most trusted links appear on the website:
Content Section: Links present in this section are the most valuable and trusted.
Header Section: These links are also valuable, as most of the [...]

Wiredoo MC Hammer

October 20, 2011 Comments Off

Can’t Touch This (I am sure that is what Google is thinking)- yeah right. MC Hammer has just launched a new search engine called Wiredoo. Although only in beta testing at this stages Wiredoo’s goal is to take on Google but with a focus on relationship search. Whereas Google focuses on keywords, Wiredoo will focus more on more deep [...]

Search Marketing Tip – Breadcrumbs

August 9, 2011 Comments Off

Breadcrumbs are navigation tools implemented while designing the website that helps user easily navigate through your website. They help create easy links within your site that boosts your website search engine rankings. Breadcrumbs help in making your site more functional for both search engines and your potential users which means better conversion rates and more [...]

Google Testing Extended Headlines

July 5, 2011 Comments Off

Google has been recently testing extending ad headlines/title for ads appearing above the search result pages. For some ads, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines. However, for the ads to appear with extended headlines, each description [...]

PPC Marketing Tips

July 5, 2011 Comments Off

PPC campaign for local businesses can be a bit different from the other larger businesses. For most local businesses, especially to start, I recommend using a geo-modified keyword campaign and then moving into setting up another campaign which is more of a keyword driven campaign rather than a geographically driven campaign (from a keyword standpoint). [...]

Google Places Verification Changes

February 1, 2011 Comments Off

As most of you will know we are working with over 40 clients at the moment which makes us incredibly busy, so busy in fact that we only have two Google accounts across all those clients – it would be impossible to have a log in for each clients.
Anyhow, last week I went to update [...]

SEO Tips – Search Marketing

December 1, 2010 Comments Off

As a part of growing your business and outdoing your website competitors it is extremely important to analyse your opposition – this should also be a major part of your SEO, and search marketing strategy and will dramatically help you define your strength and weaknesses against competing websites. We recently did a major competitor analysis [...]

Adwords & Local SEO

July 7, 2010 1 comment

For the novices out there experimenting with Adwords and looking to reinforce their presence in their local area, Adwords now has some pretty tricky little things you can do to both boost your local search potential and to give searchers a better idea about what you sell. Further, this can now all be linked in [...]

Florist SEO

March 12, 2010 5 comments

As you can by our list of clients one of  our specialties is Florist SEO.
There are many tricks we use to give our clients better rankings in search engines on a local level, but, of course, many of those come at a cost. However, as a general guide, for those who are new florists to [...]

SEO Tips For The Modern Web Business

December 16, 2009 7 comments

General Words – these are a must not and may look like anothernonameseoblog.wordpress.com, remember it is also important to brand your product or service. You would be better using something like seotools.wordpress.com
Link To Search results – If you are discussing [...]

Keywords Research & Selecting The Best Keywords

November 13, 2009 Comments Off

Understanding the Different Types of Keywords
Within the realms of search engine optimisation, keywords and often referred to as ‘keyword phrases’, and essentially means that combination of words a user types into a search engine to find things. Keyword phrases can also be a combination of two or three words like ‘organic skin care’, or ‘organic [...]

Good Content Equals Good Traffic

November 9, 2009 20 comments

It’s widely stated that narrative article writing is currently one of the significant promotional tools that should be employed to drive targeted traffic to your online business. Fortunately, article writing is now conjointly accepted method for marketers to get fresh content for his or her sites by writing themselves or by using article directories.
The desires [...]

Tips For Increasing Your Conversions

November 6, 2009 No comments yet

Call To Action – Make your landing page count and tell your visitors what you want them to do. “Fill out this form to win”, “subscribe now and receive 5% off your first order”. Making these actions firm, without being overpowering, can have a dramatic impact on sales
Easy To The Eye Content – Interesting, logical [...]

Google Double Click Ad Exchange

November 6, 2009 6 comments

After much anticipation, Google finally bought Double Click for $3.1 billion (USD), the task now for Google is to try and get some return on their investment – that is a big task. The Official Google Company  Blog recently  announced the launch of the Double Click Ad Exchange – a real-time marketplace to buy and [...]

Local SEO Advice

November 3, 2009 3 comments

Local SEO Advice is a local search engine optimisation company (SEO), based in Australia. We specialise in:

Local search engine optimisation
Geo-targeted SEO
Google Map SEO
Google Business listing claiming
SEO copywriting

Contact Local SEO Advice