Additionally our goal for this florist website is to penetrate the Hobart, Tasmania, local flower market. Given this market is very busy it will be a challenge but we are very confident of a great SERP Google rank, and as good a Google Places rank.

Watch this space.

seo india

Being cheap can be a big selling point for Indian SEO companies. Some of our clients get at least 10 emails a week from SEO companies in India pedalling various marketing packages. One of the packages in particular 100 links per month, on high PR sites, for $445 – ongoing. Is this really so cheap?

For small businesses like most the answer to that question lies in this question; How much is your time worth? How long would it take you to sift through thousands of websites adding comments about how fantastic their blog article was. So on that note let us look at this simple equation:

100 link per month – takes 15 minutes to research link, then add it to blog site = 15 minutes
100 x 15 = 1500/60
= 25 hours

So, 25 hours a month it would take a website owner to do linkbulding at this level. If you earn 45$ per hour that is 25 hours x 45 = $1125 worth of your time per month.

Enough of the maths already, I am sure you get the point.

In conclusion, if you are time poor and run your own business there is a pretty good argument there to outsource your SEO and linkbuilding to India.

By the way, this is just another experiment to test the integrity of Google Keyword Tool, obviously the words I am keen to target are SEO INDIA. If you missed the earlier post about it, read it here. That being said the arguement is a fair one.

Anyway, I did a Google Keyword Tool search for  the term ‘Learn SEO‘ and Google claims that in Australia the term received 260 searches last month. Why are Googles results for searches always round figures? I guess Google takes the libery to either round up, which is most likely, or round down which is very unlikely.

So this post, more than anything, is just a test, which I will post the results of later next month, to see how accurate Google Keyword Tool is – I am guessing it is not that accurate. If you do an buy a car from a used car dealer, do you believe everything he or she says? I think not, especially where money is involved.

If you are searching high and low for links make sure, when you find the, links are placed on ‘dofollow’ blog sites. To find these types of sites look at this search for ‘dofollow blogs list‘.

• Banner ads
• Forum posts
• Blog posts
• Banner advertisements
• Social mentions in places like forums, Facebook or Twitter
• Directories like Hotfrog

Anway, Newcastle Florist’s sales went through the roof,  and I mean blaistic, until for no reason at all the map listing vanished mid-week, suffice is to say sales went DOWN fast. Then, after 24 hours, the Newcastle Florist listing reapperaed in maps, sales went back up again.

Does Google control my clients life?

So an SEO tip for April is, if your website takes more than a few seconds to load, it’s definitaly slow, so make sure you fix it.

Black Hat search engine optimisation (SEO) techniques usually comprise of a mix of the following:

• The website and its content generates a feeling of a poor experience within the searcher
• The website is designed in such a way as to attempt to trick spiders and search engines, which means it usually looks very poor to the eye too

• breaks search engine rules and regulations
• Duplicated content on many WebPages

Black Hat SEO Techniques To Avoid

• Stuff keywords into content: Stuffing huge lists of keywords and nothing else onto your site will get you penalised eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
• Invisible or coloured content: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO is extremely tempting; after all, these tricks actually do work, but for normally just a short period of time. Black Hat SEO techniques do end up getting sites higher search rankings; that is, until these same sites get banned from Google and other search engines for using bad practices. Use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

An Black Hat SEO Techniques In Practice

To see a Black Hat SEO technique used by an uninformed business click here. You will see the search term ‘The skin all over your face and body needs some tender loving care to survive winter. Sensitivities, eczema’. This same piece of information has been duplicated on 250 or so blogs, obviously owned by the SEO company – most of which have a Google Page Rank of at least 1 and as high as 3. I can’t see how this type of SEO will benefit the business long term.

It would be great to hear anyone’s thoughts on this issue.

There are many tricks we use to give our clients better rankings in search engines on a local level, but, of course, many of those come at a cost. However, as a general guide, for those who are new florists to the world of online trading we would like to start you off by giving you a few basic tips:

1. Register your business with the Yellow Pages, this will also give you a strong Google Map Listing
2. Once you have listed in Google Maps, via the Yellow Pages, claim your Google business listing
3. Register your business on as many quality, Australian, directories as you can

Of course if you need help with any of this Local SEO Advice would be more than happy to assist.

What is most important to us though is Google Buzz and the effectiveness of SEO, the most facinating aspects are:

1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

The possible opportunities for SEO and local SEO are as follows:

1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank
2. People may read your tweets, news posts and thereby directly o to your website
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords

I believe Google Buzz has a huge and vast opportunity that may be exploited by search engine optimizers, if you are clever enough. So buzz your way around on Google Buzz.