Google Places Listing, Florist SEO & Local Search Engine Optimisation » SEO Tips

SEO & Video Sitemap

Andrew — Tue, 31 Jan 2012 21:55:45 +0000

A video sitemap helps the search engine crawlers by giving them a hint as to where to look for the videos for the website. Indexing your video on search engine result page can also earn a click on the video.

Other Important reasons to add Video Sitemap are:

It gives search engine clear picture regarding the content of your website
Presence of video on video.google.com search
Video Thumbnail on SERP would work as call for action

Google Algorithm Changes

Andrew — Mon, 28 Nov 2011 22:01:40 +0000

Recently Google made around 10 changes to it’s ranking algorithm. But out of these here I am discussing 4 that are most important for webmasters and website owners.

Google seem to be putting more emphasis to links from the actual content body of the page than the header, side navigation or footer links.
Queries that need fresh results impact around 6-10% of the search results to a noticeable degree and the business websites that have news in their content will get benefit from this.
Google seems to be paying more attention to the page content than the backlinks. They also say they are de-emphasising the “exact anchor text” backlinks. This means you should look at altering your “exact anchor text” approach if you have not already done so.
Google will tend to rank official websites even higher on Google’s result page. And this change is intended to provide the users with more relevant and authoritative results.

Content Links From Your Website

Andrew — Mon, 31 Oct 2011 21:03:34 +0000

Google is on a constant move and doing every possible update the keep their SERP’s clean and free of spam. They have framed out where the most trusted links appear on the website:

Content Section: Links present in this section are the most valuable and trusted.
Header Section: These links are also valuable, as most of the sites don’t engage in selling links here.
Side Navigation: Google tends to devalue these links especially external links due to large-scale abuse by link exchange.
Comment Section: This section can pass some value but due to constant spam they are of little value now.
Footer Links: These links are basically worthless.

Try getting links from the content section of the website as these are highly valued and have great impact on search engine rankings.

Warrnambool Florist

Andrew — Mon, 24 Oct 2011 22:14:51 +0000

Warrnambool Florist is a great example of a regional Victorian florist or flower shop that has a successful retail store but has not even begun to harness the potential of of Google and other search engines. From our research we have gathered that only .02% of using searching ’Warrnambool Florist’ actually click on our clients website – given that the search terms gets around 234 queries a month this represents a very small amount of hits.

Local SEO Advices goal is to lift that percentage of to around 40% over the next eight weeks. We will do this in the following ways:

Contextual link building
Directory submissions
Listing of various citation websites
Creating a Google Places business listing
Tweaked, keyword rich content

Flowers Toowoomba

Andrew — Sun, 09 Oct 2011 22:29:23 +0000

Flowers Toowoomba, two very important keywords for a website just launched by a client of our – in fact they those two keywords go as far as even making up all of their URL. A URL is a great visual identity for your business, however often they are misused and underestimated in terms of SEO and marketing. Many of our clients fall in love with URL’s that look good but don’t play any real part good rankings in search engines.

An example of this is if you were going to start an online discount sunglasses store most people would lean towards a cute and ineffective name like ‘Vision You Seek’. This may be a cool name to look at but means nothing if reflected in your URL. It is perfectly legal to call yourself ‘Vision You Seek’ and to have a different URL with SEO in mind. In this case I would suggest going for something like discountsunglasses.com.au as many more people are likely to search these words.

Search Marketing Tip – Breadcrumbs

Andrew — Mon, 08 Aug 2011 22:45:42 +0000

Breadcrumbs are navigation tools implemented while designing the website that helps user easily navigate through your website. They help create easy links within your site that boosts your website search engine rankings. Breadcrumbs help in making your site more functional for both search engines and your potential users which means better conversion rates and more sales for your website. They help a lot with your internal linking and therefore your search engine visibility.

Blocking Content Tip

Andrew — Mon, 25 Jul 2011 23:12:32 +0000

To exclude content on a website, many owners of websites either use robots.txt file or Robots Meta tag. But there is some difference in way both of this work.

* Block with Robots.txt – This means that you are telling search engines not to attempt to visit the URL, but feel free to keep it in the index & display in the SERPs. Such URL will often show up in search results without page title and snippe

* Block with Meta No Index – It’s like telling search engines to feel free to visit, but don’t put the URL in the index or display in the results.

* Block by No following Links – not a smart move, as other followed links can still put them in the index.

How To Improve Your Google Rankings

Andrew — Wed, 06 Jul 2011 00:56:20 +0000

How To Improve You Google Rankings? This, without a doubt, is one of the most common questions asked by business owners not matter whether you are a Mum & Dad business based in Sydney, Australia, or you are a multi national enterprise. So, below is a very simple overview on how to better rank in Google and other search engines.

First of all, keep it simple, it is all about the user and remember that Google is attempting provide the highest quality, most relevant search results possible
Content, try and focus on quality over quantity. It is not enough now to purely have optimised content based on keywords. Content must now be informative, to the point, be well structured and easy to read
1000’s of links, we believe, are a thing of the past. Try and focus on quality and relevant links.
Make the most of social media although from an SEO standpoint it is difficult to quantify. Google +1 is bound to have a positive impact, so get it installed on your website
Search engines need to know that you exist. Create well researched URL’s, page titles, and meta description with your keywords in mind
Duplicate content is dead. Do not duplicate your content, even if you are listing on a directory try and create new content about your service or products. Do NOT just cut and paste from your home or product pages

All these things considered, improving your in Google is an ongoing process. A new website owner should have realistic expectation about how quickly they will rank. Even with all of the above mentioned adhered to, Google still places a high importance on the age of your URL, just like a fine wine.

Are You A Florist Look To Increase Sales?

Andrew — Thu, 12 May 2011 03:30:46 +0000

Are You A Florist Look To Increase Sales? I don’t imagine any florist in Australia would say no to that question.

So, if you are a florist, own a florist website, and you are curious about how to increase your conversion rate, we are doing a series of articles for a client that you MUST read.

In this series of articles we are sharing more about our trade secrets than ever before, and for free.

Image Tags

Andrew — Thu, 05 May 2011 03:57:37 +0000

I just found a post of Find Me A Florist, I just thought I would share it. The article is put simply to help florists rank their websites better in Google and other search engines.

The jury is still out on whether image tags have any relevance, time will tell.