You can see by the Google search result that the Google Places has placed a makr on the map where the business is but it has not allocated a letter. I dare say that this would be different if the business owner had an address without a letter within it.

So perhaps bigger sized companies, and their SEO partners, need to start ‘thinking outside the box’ a little.  My advice to this is to get your employees involved in the process through workplace incentives. In a workplace of 500 employees I would bet that almost every one of them is either blogging, spends time of Facebook, Tweets or is involved in some for of social networking to some degree – many times a day (often at the expense of their employer). Just imagine the SEO and link building power in your employees – especially anchor text specific links?

Just a thought.

• If you have not got, you MUST create a Google Places Listing for your local area
• Start an Adwords account
• When doing your first campaign pay particular attention to the field name “Ad Extensions”, this section is vital for effective local SEO
  

Can you believe Google Keyword Tool actually suggests that the search term web site SEO gets 590 hits in Australia per month? Yet another rounded number by Google, I only with they would not round up or down, it would be so much more believable do you think…

Offsite Competitive SEO Elements Tips:

• Inbound links galore
• Get as many local listing as possible
• Tap into viral marketing
• Be a blogger
• Don’t be a twit, use Twitter
• Be a winner a use Google Business Listsing to promote your business
• Use page titles to win sales, see example for Alford Point Florist

seo india

Being cheap can be a big selling point for Indian SEO companies. Some of our clients get at least 10 emails a week from SEO companies in India pedalling various marketing packages. One of the packages in particular 100 links per month, on high PR sites, for $445 – ongoing. Is this really so cheap?

For small businesses like most the answer to that question lies in this question; How much is your time worth? How long would it take you to sift through thousands of websites adding comments about how fantastic their blog article was. So on that note let us look at this simple equation:

100 link per month – takes 15 minutes to research link, then add it to blog site = 15 minutes
100 x 15 = 1500/60
= 25 hours

So, 25 hours a month it would take a website owner to do linkbulding at this level. If you earn 45$ per hour that is 25 hours x 45 = $1125 worth of your time per month.

Enough of the maths already, I am sure you get the point.

In conclusion, if you are time poor and run your own business there is a pretty good argument there to outsource your SEO and linkbuilding to India.

By the way, this is just another experiment to test the integrity of Google Keyword Tool, obviously the words I am keen to target are SEO INDIA. If you missed the earlier post about it, read it here. That being said the arguement is a fair one.

If you are searching high and low for links make sure, when you find the, links are placed on ‘dofollow’ blog sites. To find these types of sites look at this search for ‘dofollow blogs list‘.

• Banner ads
• Forum posts
• Blog posts
• Banner advertisements
• Social mentions in places like forums, Facebook or Twitter
• Directories like Hotfrog

• If somone of looking for a product like Sukin Moisturiser they are unfamiliar with visually, they are likely to do a Google images search to search for it. If you stock that brand and had SEO tweaked your alt text within the image there is a pretty good chance your image will be found in a Google image search
• Visually impaired web users have special browsers that read out text if there is no alt text, the browser can’t add to the user’s experience. Visually impaired users should definitely be able to get the gist of images like the rest of us, so take a few minutes and write some descriptive alt text
• Ranking are important to every business so even a little can go a long way, get you alt tags right for if it only make 2% difference over a year, it is still a difference & it’s FREE

How To Add Tags To Images

1. Open the folder where the image lives
2. Right click on it
3. Click on properties
4. Click on details Tab
5. Left click on “Tags”, enter your keywords here
6. Apply

See video tutorial on Youtube:

Black Hat search engine optimisation (SEO) techniques usually comprise of a mix of the following:

• The website and its content generates a feeling of a poor experience within the searcher
• The website is designed in such a way as to attempt to trick spiders and search engines, which means it usually looks very poor to the eye too

• breaks search engine rules and regulations
• Duplicated content on many WebPages

Black Hat SEO Techniques To Avoid

• Stuff keywords into content: Stuffing huge lists of keywords and nothing else onto your site will get you penalised eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
• Invisible or coloured content: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO is extremely tempting; after all, these tricks actually do work, but for normally just a short period of time. Black Hat SEO techniques do end up getting sites higher search rankings; that is, until these same sites get banned from Google and other search engines for using bad practices. Use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

An Black Hat SEO Techniques In Practice

To see a Black Hat SEO technique used by an uninformed business click here. You will see the search term ‘The skin all over your face and body needs some tender loving care to survive winter. Sensitivities, eczema’. This same piece of information has been duplicated on 250 or so blogs, obviously owned by the SEO company – most of which have a Google Page Rank of at least 1 and as high as 3. I can’t see how this type of SEO will benefit the business long term.

It would be great to hear anyone’s thoughts on this issue.

SEO Tip 101 for building quality links – always display the link you are going to list as it looks on your homepage. In the case of Local SEO Advice it would be a mistake to use the above without a forward slash as it looks on our homepage. Therefore it should look like this – www.localseoadvice.com.au/. That is how you should market your link.