Can you believe Google Keyword Tool actually suggests that the search term web site SEO gets 590 hits in Australia per month? Yet another rounded number by Google, I only with they would not round up or down, it would be so much more believable do you think…

Offsite Competitive SEO Elements Tips:

• Inbound links galore
• Get as many local listing as possible
• Tap into viral marketing
• Be a blogger
• Don’t be a twit, use Twitter
• Be a winner a use Google Business Listsing to promote your business
• Use page titles to win sales, see example for Alford Point Florist

Anyway, I did a Google Keyword Tool search for  the term ‘Learn SEO‘ and Google claims that in Australia the term received 260 searches last month. Why are Googles results for searches always round figures? I guess Google takes the libery to either round up, which is most likely, or round down which is very unlikely.

So this post, more than anything, is just a test, which I will post the results of later next month, to see how accurate Google Keyword Tool is – I am guessing it is not that accurate. If you do an buy a car from a used car dealer, do you believe everything he or she says? I think not, especially where money is involved.

• Banner ads
• Forum posts
• Blog posts
• Banner advertisements
• Social mentions in places like forums, Facebook or Twitter
• Directories like Hotfrog

Anway, Newcastle Florist’s sales went through the roof,  and I mean blaistic, until for no reason at all the map listing vanished mid-week, suffice is to say sales went DOWN fast. Then, after 24 hours, the Newcastle Florist listing reapperaed in maps, sales went back up again.

Does Google control my clients life?

So an SEO tip for April is, if your website takes more than a few seconds to load, it’s definitaly slow, so make sure you fix it.

Black Hat search engine optimisation (SEO) techniques usually comprise of a mix of the following:

• The website and its content generates a feeling of a poor experience within the searcher
• The website is designed in such a way as to attempt to trick spiders and search engines, which means it usually looks very poor to the eye too

• breaks search engine rules and regulations
• Duplicated content on many WebPages

Black Hat SEO Techniques To Avoid

• Stuff keywords into content: Stuffing huge lists of keywords and nothing else onto your site will get you penalised eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
• Invisible or coloured content: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
• Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO is extremely tempting; after all, these tricks actually do work, but for normally just a short period of time. Black Hat SEO techniques do end up getting sites higher search rankings; that is, until these same sites get banned from Google and other search engines for using bad practices. Use efficient search engine optimisation techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

An Black Hat SEO Techniques In Practice

To see a Black Hat SEO technique used by an uninformed business click here. You will see the search term ‘The skin all over your face and body needs some tender loving care to survive winter. Sensitivities, eczema’. This same piece of information has been duplicated on 250 or so blogs, obviously owned by the SEO company – most of which have a Google Page Rank of at least 1 and as high as 3. I can’t see how this type of SEO will benefit the business long term.

It would be great to hear anyone’s thoughts on this issue.

There are many tricks we use to give our clients better rankings in search engines on a local level, but, of course, many of those come at a cost. However, as a general guide, for those who are new florists to the world of online trading we would like to start you off by giving you a few basic tips:

1. Register your business with the Yellow Pages, this will also give you a strong Google Map Listing
2. Once you have listed in Google Maps, via the Yellow Pages, claim your Google business listing
3. Register your business on as many quality, Australian, directories as you can

Of course if you need help with any of this Local SEO Advice would be more than happy to assist.

What is most important to us though is Google Buzz and the effectiveness of SEO, the most facinating aspects are:

1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

The possible opportunities for SEO and local SEO are as follows:

1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank
2. People may read your tweets, news posts and thereby directly o to your website
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords

I believe Google Buzz has a huge and vast opportunity that may be exploited by search engine optimizers, if you are clever enough. So buzz your way around on Google Buzz.

SEO Tip 101 for building quality links – always display the link you are going to list as it looks on your homepage. In the case of Local SEO Advice it would be a mistake to use the above without a forward slash as it looks on our homepage. Therefore it should look like this – www.localseoadvice.com.au/. That is how you should market your link.

• Deep Linking – Spend lots of time searching out links that will point to as many pages as possible
• Use BOLD – make bold the keywords on all your pages, do not overdo it though as it will look silly to a search engine and your reader. See here for an example, where the focus is on “face lifting serum”
• List in Foreign Directories – Most foreign countries have directories you can list with like Hotfrog UK
• Socail Bookmarking – Make it a breeze for your website visitors to social bookmark your website, by creating important links that the search engines value. There are plenty of free social bookmarking widgets available
• Newsletters – Formulate keyword heavy articles in websites like Scribd, then link back to your site
• Site Maps – Hugely underused. All large websites should have site maps, not only are they good for getting your site indexed, but they make it easy for your potential readers or customers to find things3
• Anchor Text – Use anchor test, but use it only sparingly
• Articles – Use the power of the someone else’s website to boost your rankings. Take for example Smorty who you pay a preset amount to, to have their bloggers list your articles or new products on their sites. The amount you pay depends on the Google Page Rank of the blog site – this method is pretty cutting edge and very, very effective
• Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page
• Local Hosting – If you own a search engine optimisation company, you are based in Bondi in Sydney, and you want to attract more local businesses through your websites rankings you should not choose the cheapest web hosting option available in India – find a hosting company in Bondi or somewhere in the Eastern Suburbs of Sydney. This has a huge impact on both your Google Business Listing and localised search results