Google Places Listing, Florist SEO & Local Search Engine Optimisation » SEO

Warrnambool Florist

Andrew — Mon, 24 Oct 2011 22:14:51 +0000

Warrnambool Florist is a great example of a regional Victorian florist or flower shop that has a successful retail store but has not even begun to harness the potential of of Google and other search engines. From our research we have gathered that only .02% of using searching ’Warrnambool Florist’ actually click on our clients website – given that the search terms gets around 234 queries a month this represents a very small amount of hits.

Local SEO Advices goal is to lift that percentage of to around 40% over the next eight weeks. We will do this in the following ways:

Contextual link building
Directory submissions
Listing of various citation websites
Creating a Google Places business listing
Tweaked, keyword rich content

Rank On Page 1 Of Google

Andrew — Tue, 09 Aug 2011 01:09:56 +0000

If you are a florist and looking for rank page 1 of Google you really have to give Find Me A Florist. Find Me A Florist offers many packages for florist on all budgets. The best package, from an SEO and Google rankings perspective is their Showcase Listing package. This packaged is fully tuned to give you the greatest chance of leaping online florists for searches for florists in your town, city, or suburb.

Murwillumbah Florist

Andrew — Thu, 14 Jul 2011 02:44:52 +0000

Murwillumbah Florist is a new florist client of ours. Surrounded by 50 plus online florists, Murwillumbah Florist is finding it extremely difficult to get a good rank in search engines like Google. They are not getting any traffic at the moment as they do not rank for any of the following keywords:

Murwillumbah florist
flowers Murwillumbah
florist Murwillumbah
Murwillumbah flowers

Without ranking for any of these keywords it is little wonder they are getting no traffic.

Local SEO Advice is about to embark on an SEO campaign that will ensure that Murwillumbah Florist will rank for these searches.

How To Improve Your Google Rankings

Andrew — Wed, 06 Jul 2011 00:56:20 +0000

How To Improve You Google Rankings? This, without a doubt, is one of the most common questions asked by business owners not matter whether you are a Mum & Dad business based in Sydney, Australia, or you are a multi national enterprise. So, below is a very simple overview on how to better rank in Google and other search engines.

First of all, keep it simple, it is all about the user and remember that Google is attempting provide the highest quality, most relevant search results possible
Content, try and focus on quality over quantity. It is not enough now to purely have optimised content based on keywords. Content must now be informative, to the point, be well structured and easy to read
1000’s of links, we believe, are a thing of the past. Try and focus on quality and relevant links.
Make the most of social media although from an SEO standpoint it is difficult to quantify. Google +1 is bound to have a positive impact, so get it installed on your website
Search engines need to know that you exist. Create well researched URL’s, page titles, and meta description with your keywords in mind
Duplicate content is dead. Do not duplicate your content, even if you are listing on a directory try and create new content about your service or products. Do NOT just cut and paste from your home or product pages

All these things considered, improving your in Google is an ongoing process. A new website owner should have realistic expectation about how quickly they will rank. Even with all of the above mentioned adhered to, Google still places a high importance on the age of your URL, just like a fine wine.

Google+

Andrew — Wed, 29 Jun 2011 03:15:07 +0000

You may not have noticed that Google recently did an update to Google Chrome, which curiously coincided with the launch of Google +.

So what is Google +? Google +1 is Google’s latest attempt to take on Facebook, it is an interesting concept that takes the challenge right up to Facebook and other social networking websites.

From a social networking point of view Google+ is a way to connect your friends together. Unlike Facebook, you can create circles of friends therefore making it easier to share the right things with the right people. Circles are easy to create, you may want to create a circle of you Saturday night friends, family, or whatever you like.

One of the more unique features is called ‘Huddle’, where you can turn all conversations into one single chat message, a bit like a group SMS - it makes organising a time to meet at the footy a whole lot easier.

So, how will this affect SEO? This is where the Google+1 button may come into its own. From our research so far, websites that have the Google+1 button installed are experiencing some rankings increases, although the studies are obviously in their early days. Our advice is simply if you do not have Google+1 installed, get it as quick as you can.

Bankstown Security

Andrew — Wed, 01 Jun 2011 03:44:52 +0000

We recently took on Bankstown Security as a new client, who is in dire need of direction in terms of their SEO, copywriting and their choice of keywords.

Bankstown Security recently launched a new security website to go their business and they specialise in the following:

Security guards
Patrols
Monitoring
CCTV
Security consultation
Cash security services
Alarms

The real issue is that they are impossible to find, that is where we come in.

I will guarantee a 1st page Google rank within 4 weeks.

Google Chrome Changes Search Results

Andrew — Thu, 26 May 2011 00:21:07 +0000

I opened Google Chrome yesterday to search ‘sydney florists‘ & ‘eastern suburbs florists‘ and I was astounded to find that they have changed the way their search results look. Was it something I did? A setting I changed? Unfortunately not, the changes seem real, but hopefully just Google Chrome trialling a new look result.

This is the way the search results in Gogle Chrome now look:

Search results in Sydney Florists | Online Florist Directory
www.findmeaflorist.com.au/listing/guide/sydney
271 records … Search for local Sydney florists that deliver to all of Sydney.Search reviews on local florists.Send Flowers today,all listings offer same day …

This is the way the search results looked before the change

Search results in Sydney Florists | Online Florist Directory
271 records … Search for local Sydney florists that deliver to all of Sydney.Search reviews on local florists.Send Flowers today,all listings offer same day …
www.findmeaflorist.com.au/listing/guide/sydney – Cached

Now, to most people the change is only very subtle, and not that intrusive, but to SEO experts this has really made it very difficult to keep using Google Chrome. After 10 years of viewing results a certain way, sometimes 100’s of times a day, seeing this new layout really throws you. For those not in the know, Google Chrome has switched the URL position from from 3rd to 2nd position in the search results.

Looks like it is back to Firefox for me, or IE9 now that they have finally lifted in the speed game.

Epping Florists

Andrew — Thu, 19 May 2011 06:09:54 +0000

We just created a category on a clients directory titles Epping Florists and we are wanting to speed up the indexing process by Google, which is why we are writing this article about it. Linking the category from this article will, as mentioned, dramatically speed up search engines indexing. This means, that the directory will also have a qualified and relevant back link.

The category we created lists all the florists in Sydney, that are located in the Epping area – in North Western Sydney.

The Importance Of A Site Map

Andrew — Thu, 12 May 2011 05:32:35 +0000

In our opinion, a site map is one of the most important parts of your website, in terms of SEO. In short, a site map is, to Google and other search engines, exactly that – a map to your website, to how pages are categories, and gives directions to people wanting to search your website.

One of our biggest clients has requested we SEO teak their site map for them with the express goal of adding potency to their categories.

Bendigo Florist

Andrew — Wed, 27 Apr 2011 06:45:28 +0000

Bendigo Florist Shop has had some real Google rankings dramas of late, so they recently employed Local SEO Advice to help them out.

The challenge was to:

Gather some quality back links
Rewrite the content within their website
Conduct some keyword research
Strategically place keywords within their website
Redesign their categories with keywords in mind
Build a contact us page
Create a Google Places listing
Rank higher in Google SERP results

Twelve weeks in and Bendigo Florist Shop is ranked #1 in Google Places. This is a great result.